The marketing principle of perfecting responsive web design makes it possible for your website to adapt quickly to all of your customers’ cell phones. Users remain on your site longer, just as you would want. Mobile phones have revolutionized internet shopping and browsing. Now why does this matter so much? It is because every minute that passes without a mobile-friendly website equals lost traffic and potential buyers. And you wouldn’t want that, right?
The idea of responsive web design has evolved beyond its original commercial purpose. For mobile marketing, it is more essential than you think. This blog aims to highlight the significance of possessing a mobile-friendly website in contemporary times. One notable advantage is that it is more straightforward than you can imagine. So, let’s look into it!
One Essential Marketing Idea: Responsive Design
Mobile users now outnumber desktop users. To put your mind around that is an important task. Now, over half of the effort and resources put into attracting visitors to your site will go to waste if the layout and presentation do not adapt to all mobile devices. When was the last time you were using your mobile to access a website that was obviously made for desktop computers? Majority of mobile users leave a non-responsive site. That is because the writing is clunky, hard to read, and unprofessional. It reflects negatively on your organization. Hence, most people will leave your site if it’s not mobile-friendly.
More than half of your visitors never even get to see the topnotch products you offer. A responsive design, as a marketing idea, multiplies the return on investment (ROI) of your marketing budget while simultaneously demonstrating to people that you are tech-savvy and professional. Launching this marketing aim as soon as possible is crucial to becoming successful!
Provide the Finest Experience for Users
Several people in the design, development, and publishing industries operate on the assumption that if users are unhappy with the mobile experience, they would simply pull out their laptops and use those instead. Actually, most of the time, it simply does not happen. The more probable situation is:
Most of the time, people will simply go “back” and go to a different site that works better on their mobile device. So, now you must be wondering how you could optimize the material for desktop, mobile, and tablet users? Don’t worry, I’ve got you!
For example, suppose you run a restaurant. Desktop users are probably planning to book a reservation when they come across your site. In order to encourage people to call for bookings, all of the food-related photographs you’ve shot look fantastic on desktop.
Prominent and easily scrollable are the qualities a customer desires, generally. Users on desktop computers tend to take their time exploring your site and are aware of the fact that they will have a pleasant experience. When someone visits your desktop site, these should be among the initial elements they encounter.
Now let’s consider the mobile user. People using their phones to search for restaurants are usually quite hungry at that time. Their immediate needs are to know your menu, location, and hours of operation. This information shouldn’t need a lot of digging.
A mobile user looking at your ratings will usually be curious about the total number of stars. However, unlike PC users, they most likely won’t spend much time reading in-depth evaluations. Hence, you need to contemplate the potential application of this concept to both desktop and mobile websites.
Advantages of Responsive Web Design as a Marketing Strategy
- Most website owners know how important it is to have good SEO. If your site doesn’t work on phones, all of your SEO work will be for nothing. Unresponsive websites are penalized by search engines.
- It is worth noting that the quantity of mobile phones has exceeded the whole human population… Hence, there is a growing demand among individuals to choose online shopping through the use of mobile devices.
- Not long ago, developers had to take care of two distinct websites—one for desktop users and one for mobile users. Now you can manage one site and keep it responsive with the help of one of the many available website templates or themes.
- In order to maximize the traffic generated by your social media marketing, it is suggested to optimize it, given that the majority of the social media activity takes place on mobile devices. Visitors who access your site through a mobile social media app will quickly leave if they encounter any issues with responsiveness.
- Although the number of people using their phones in the lavatory is certainly much higher, more than 50% of smartphone owners admit to it. Most people use the restroom for over a year. As far-fetched as it may sound, improving their “bathroom mobile experience” may really increase their online success.
Also Read: 5 Essential Elements Every Business Website Needs
Conclusion
You should now see how critical it is to immediately fix a non-responsive website if you are still operating one. You need to provide a mobile user experience that is up to date so you don’t lag behind the competition.
Is this marketing concept something you need assistance with? To accomplish this, you should hire an affordable web design services consultant.
